Centroid Solutions expands into the Australian market

Financial technology provider Centroid Solutions has announced that it is expanding into the Australian market.

The company which provides a wide array of services in the areas of Risk Management, Connectivity, Aggregation and Regulatory Reporting is expanding to Sydney, Australia. The location is the third major geography for the firm after it has established its presence in Dubai and Zurich.

Why is Centroid expanding into Australia?

The expansion of Centroid Solutions to the Australian market is a fast track to cement the company’s business across the APAC region and the Far East. The step comes amid increasingly important geographical diversification efforts for the foreign exchange and CFDs brokerage industry. With its set of products tailored to the needs of the companies in the area, Centroid
Solutions aims to capture a significant market share.

A product mix built for brokers

The CEO of Centroid Solutions, Ziad Aboujeb elaborated on the company’s product mix:

We have been focused to deliver a differentiating product to the market since day one. Brokers need a reliable set of tools in order to execute effective risk-quantification and analysis and this includes backtesting and connectivity.

Our strategic approach was to create a product mix that encompasses all the needs of the brokerage. We are providing our clients not only with an extensive risk-management solution but also with our proprietary bridge solution for connectivity,” Mr Aboujeb explained.

Who will lead Centroid in Australia?

The Australian presence of Centroid Solutions will be headed by Michael Sawyer and Kara Ordway. The duo comes with a raft of experience in the financial industry, having spent over 30 years on the market.

They both have held senior management roles in the financial industry across Sydney, London, Singapore and New York dealing in a broad range of financial asset classes. Their experience working with retail and institutional brokers, banks and hedge funds has been instrumental when Centroid Solutions was evaluating its options in the area.

Mrs Ordway’s roles at City Index in London and Sydney, alongside a senior position held at GAIN Capital’s Australian office underline her expertise in the retail brokerage industry over the past ten years. Mr Sawyer has extensive knowledge of the market after spending a number of years at top tier financial institutions in senior FX trading roles.

What the Australian leadership said

Commenting on Centroid’s expansion to Australia, Kara Ordway, said:

Centroid’s position as an innovator in the technology space for retail brokers opens for us a great opportunity for regional expansion. With a dedicated support and a highly competitive product offering, we are confident that the firm’s foray into Australia will be a success.

Our risk management, connectivity, aggregation and regulatory reporting product portfolio comes to market with a proven track record. Several years of development and fine tuning are positioning us as a competitive entrant into the Australian brokerage space,” elaborated Michael Sawyer.